Expedia Group ⋅ OneKey Rewards

One rewards program for all Expedia Group brands.

Design Problem

How to inform and present this new wide-ranging rewards program to new and existing customers across all brands?

Lead UX Designer ⋅ Prototyper

Collaborated with an expansive team across 3 different pods, stakeholders, user researchers, and developers.

Rewards and Onboarding Research

• Internal rewards and onboarding audit across all brands

• Competitive research

• User journey mapping

Explorations

Taking information from the research phase I started explorations. Then started tightening and iterating on the designs. By doing so we started to map out and identify each page, content, and possible interactions that could be used to flesh out the onboarding and extended communication of the One Key rewards program.

Capturing Key Experiences

Thinking in a more holistic sense of the overall travel shopping experience we captured key experience moments to integrate the Rewards messages to the user. Along these paths and variations on the different apps and those user journeys, membership levels, and user types, throughout the app.

OneKey Rewards Onboarding

Finally we arrived at a set of consistent experiences that could be tailored to each unique use case. Keeping the onboarding as simple and short as possible while still providing the highlights for the user without disrupting their main travel shopping experience.